Experience
Senior Digital & Social Campaign Specialist - DACH
07/2023 - ongoing
Work closely with the DACH Marketing Lead and Global Social Media Team to adapt, implement and execute the global social media strategy locally.
Work closely with the DACH Marketing Lead and Global Social Media Team to adapt, implement and execute the global social media strategy locally.
01/2020 – on going
Consulting and support for various stakeholders in the strategic implementation of their appearance in social media. I am always open for new projects.
Manager Social Media
09/2022 - 08/2022
In charge of the strategic planning and implementation of the social media channels of various online shops of Internetstores in the bike and outdoor vertical.
Marketing Project Coordinator
02/2020 - 06/2022
Responsible for managing events such as the BMC global dealer trade show and coordination marketing activities.
Marketing Trainee
04/2019 - 01/2020
Responsible for managing events and coordination marketing activities, whilst also writing my Masters thesis about „The importance of brand communities for product launches in the bicycle industry. A qualitative analysis based on the brand BMC Switzerland.“
Intern sports communication
02/2017 - 08/2017
Coordination and regulation of media work and strategies, namely responsible for the implementation of the social media work at the Audi Driving Experience Freeride Worldtour in Saalbach.
Facilitated the smooth running of an Influencer Rallye at the Audi Cup 2017 by utilizing strong communication and delegation skills for continuous support throughout this Audi cup.
Education
Miami Ad School Europe
Creative Strategy Diploma
10/2023 - 12/2023
Together with internationally renowned mentors, the Creative Strategy Diploma helps me gain expertise in the most important creative strategy topics. This course is a collaboration between Miami Ad School Europe and OMR Education.
University of Bayreuth
M. Sc. Sport, Business & Law
04/2017 - 01/2020
Master thesis: “The importance of brand communities for product launches in the bicycle industry. A qualitative analysis based on the brand BMC Switzerland.”
Escuela Universitaria Real Madrid Universidad Europea
Summer School
05/2019
The EASM Summer School is a great chance to gain insights into up to date sport topics of renowned international lecturers at one of the most prestigious private Universities in Spain, Universidad Europea de Madrid. It gives the opportunity to Bachelor and Master Students to get to know one of Europe’s biggest cities with its vibrant life and culture.
Universidad de Talca, Chile
Semester abroad
08/2018-02/2019
Focussing on International Business & Negotiations and conflict management
Skills
structured
89%
fast paced
85%
inquistive
95%
WordPress
43%
Html & CSS
34%
Contact
- mail@felixraehmer.com
- on request
- LinkedIn.com/felixraehmer