09/2022 - on going
Work closely with the DACH Marketing Lead and Global Social Media Team to adapt, implement and execute the global social media strategy locally.
01/2020 – on going, world wide
Consulting and support for various stakeholders in the strategic implementation of their appearance in social media. I am always open for new projects.
01/2020 - 08/2022, Berlin
In charge of the strategic planning and implementation of the social media channels of various online shops of Internetstores in the bike and outdoor vertical.
04/2019 - 06/2020, Berlin (Biel/ Bienne)
08/2011 - 08/2019, Germany wide
Supporting local and global brand engagement initiatives and carrying out projects across the various activation location such as DFB youth clothing, Wanderlust festival, and marathon trade fairs.
Intern Sports communication @ Audi AG
Coordination and regulation of media work and strategies, namely responsible for the implementation of the social media work at the Audi Driving Experience Freeride Worldtour in Saalbach.
Facilitated the smooth running of an Influencer Rallye at the Audi Cup 2017 by utilizing strong communication and delegation skills for continuous support throughout this Audi cup.
04/2017 - 01/2020
Master of Science Sport, Business & Law @ University of Bayreuth
Master thesis: “The importance of brand communities for product launches in the bicycle industry. A qualitative analysis based on the brand BMC Switzerland.”